AlgaeCal

AlgaeCal approached Tried and True Media to help them build a compliant, brand accretive "cold acquisition" Facebook funnel for their supplement.

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Key Results After 12 Months

Created a compliant Facebook acquisition funnel and profitably grew their ad spend from $0 to $300,000 in spend per month within 12 months.

Created LTV (lifetime value) model and revenue progression model in order to determine profitability of each customer.

Implemented a creative testing plan that allowed us to test and rotate winning creatives quickly within the account.

Of the dozen agencies we've used for everything from Amazon services to Adwords to SEO, Tried and True Media is the only one that's actually gotten us results and they took us from 0 to $20k a day in revenue via Facebook ads in 9 months. Amazing!

Dean Neuls

AlgaelCal CEO and Co-Founder

The Situation

AlgaeCal had tried Facebook advertising for numerous years, but could not get it work.

Given the supplement space is very competitve and compliance is also an issue in this vertical, Tried and True Media helped AlgaeCal navigate the compliance issues as well to build a scalble, compliant funnel.

The Solution

Winning Online is Part Art and Part Science

We Initially tested multiple angles with FB ads to see which “angle” had
the highest CTR. This helped us “hone” in on messaging that resonated
the most with their customers.

We help build out the entire funnel (including upsell) based on the winning angle that was discoverered in the initial phase of testing.

We created a LTV model in order to determine how much a customer
was worth to AlgaeCal.

We developed winning creative and scaled it heavily which allowed
Tried and True Media to 3x Algaecal’s revenue, and create a compliant,
predictable and scalable FB funnel.

Our Methodology

Customer Avatar and Ad Creative

We start by understanding your customers, who they are, what are their concerns and where are their watering holes. We then create amazing Copy and Ad design to maximize the CTR of every ad which allows us to reduce the CPC, and to drive profit for your business,

Mathematical Models

We measure everything. Our addiction to analytics is what helped us see where the money is going and the return we are generating. Our models allows us to know exactly how much a customer is worth and therefore how much we can afford to pay for them.

Want an audit of your funnel or media buying?

We work side by side with our partners to maximize results and profit, helping turn our partners into household names

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