Athletic Greens

Athletic Greens is a large supplement company operating in the US and European markets. Their marketing team approached Tried and True Media to create a cold traffic acquisition funnel to help them scale their business profitably.

BOOK A CALL

Key Results After 4 Months

Built a compliant, optimized cold traffic acquisition funnel from scratch to acquire new customers on Meta.

Built the account from $0 to $500,000 in revenue in 6 months

Increased customer LTV by 60%

Built LTV model and Revenue Progression Model to clarify how much they can really afford to acquire customers and how that changes with scale.

Trained inhouse team on how to acquire customers on Facebook

"Tried and True Media are special marketers and they were instrumental in helping Athletic Greens triple in size over 18 months"

Chris Ashenden

Athletic Greens Founder

The Situation

Athletic Greens had issues with getting their Facebook ad accounts shut down.

Also, the product's high COGs left them struggling to acquire customers profitably.

Finally, they needed to refine their LTV data to determine the true allowable cost per acquisition.

Our Methodology

Customer Avatar and Ad Creative

We start by understanding your customers, who they are, what are their concerns and where are their watering holes. We then create amazing Copy and Ad design to maximize the CTR of every ad which allows us to reduce the CPC, and to drive profit for your business,

Mathematical Models

We measure everything. Our addiction to analytics is what helped us see where the money is going and the return we are generating. Our models allows us to know exactly how much a customer is worth and therefore how much we can afford to pay for them.

The Strategy - The Funnel

Because TNT were creating a new facebook funnel from scrath, there was no need for an audit of past performance.

After a detailed competitor analysis, we decided on a tow step funnel for athletic greens wich involved driving traffic direct from Facebook to a VSL and "hybrid" text landing page and then to an order page.

We also focused on mobile firts when developing the pages, given the volume of mobile traffic on facebook

We then create a "behavioral upsell" flow where upsells were customized to the user based on what products they purchased.

The Strategy – Creative

We tested ten different angles of messaging to identify which angle resonated most with the ideal Athletic Greens customer, and found the "detoxify and alkalize" angle worked the best.

We then created a VSL which revolved around the angle that had the highest ad CTR, and ensured that messaging was the same for each product sold in the funnel.

Within Facebook, we also changed the campaign architecture to have a universal UTM structure that allowed us to determine LTV per ad so that we could see wich ad was generating the highest ROAS, allowing us to scale winning creatives faster

The Results

This combination of the funnel, creative and data strategy resulted in Tried and True increasing the LTV (Lifetime Value) of each customer by 60% and helping Athletic Greens drastically (and profitably) scale their offer to from $0 to $500,000 per month within 6 months.

Want an audit of your funnel or media buying?

We work side by side with our partners to maximize results and profit, helping turn our partners into household names

BOOK A CALL