Dr Axe

Dr Axe approached Tried and True Media to help them acquire more customers on Facebook and dramatically increase their paid acquisition efforts for their essential oil training program.

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Key Results After 4 Months

Increased Facebook scale by 2x

Leveraged dynamic creative testing to rapidly test different and pinpoint what resonated most with their customers.

Increased ROAS by accelerating delivery during highest converting hours of the day.

Increased AOV by leveraging conversion data to reach higher quality prospects with dynamically populating audiences.

"I've probably worked with 15+ agencies and "specialists", but the techniques Tried and True Media gave me to look at my program are the only ones I use weekly if not daily to run my performance program, plus their performance was great."

Mike Danner

Dr. Axe CMO

The Situation

Acquisition efforts were low and their EPC restricted their team from reaching the scale they wanted.

They didn't clearly understand their customer LTV or the importance of segmenting by product of first purchase to have accurate LTV by entry point.

The Solution

Winning Online is Part Art and Part Science

We started by reviewing their account and found that the purchase pixel was firing multiple times – once for the main purchase and again for each upsell. Fixing this made the data of our following actions more reliable.

Next, we used dynamic ads to test many different variations quickly and cheaply to see which message worked best.

Finally, we added revenue events to the Facebook pixel to send accurate revenue data back to Facebook. This helped us target higher-value customers when creating new audiences.

Our Methodology

Customer Avatar and Ad Creative

We start by understanding your customers, who they are, what are their concerns and where are their watering holes. We then create amazing Copy and Ad design to maximize the CTR of every ad which allows us to reduce the CPC, and to drive profit for your business,

Mathematical Models

We measure everything. Our addiction to analytics is what helped us see where the money is going and the return we are generating. Our models allows us to know exactly how much a customer is worth and therefore how much we can afford to pay for them.

Want an audit of your funnel or media buying?

We work side by side with our partners to maximize results and profit, helping turn our partners into household names

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