The Authority Gap: Why Your VSL Feels Untrustworthy
Blake Hartshorn shares the critical role of trust, credibility, and authority in VSL marketing.
The 4 Creative Frameworks Behind Million Dollar Ads
Discover simple problem mechanisms, narrative formats, and credibility structures behind winning ad creative
The Death of VSLs (And What’s Quietly Replacing Them)
Explore the evolving landscape of direct response funnels, VSLs, and the shift from to LTV-focused strategies.
He Scaled This Account From $100K to $1.5M-Here’s How
Dive into the strategy and experimentation that scaled one brand’s monthly ad spend 15x in just four months.
The 5 Direct Response Ad Mistakes Costing Brands Millions
Uncover the costly, everyday errors holding back DTC brands and the research-backed shifts needed to unlock profitable scale.
2025 Performance Marketing Year In Review & 2026 Predictions
Discover the major performance marketing trends and challenges of 2025 and our predictions for 2026.
The cheat sheet turning near strikes into scalable winners
This cheat sheet pinpoints exactly where ad attention drops and why, optimizing your entire creative system
Ready to escape the endless creative production cycle?
Our Strike Rate Tracker measures how efficiently your creative system produces scalable winners, creating a clear, quantifiable standard for success.
The Checklist that Boosted YouTube Ad Approvals from 20% to 93%
YouTube’s ad review policies are tighter than ever. We’re giving away the checklist that helped us hit 93% approvals.
The Creative Breakthrough Behind a 700% Revenue Boost
The creative diversification system that scaled a supplement brand from $154K in monthly ad spend to $1.4M in just five months.