From $100K to $1.5M Ad Spend in Four Months with sohail chatur

Aligning Performance Creative and Media Buying for Profitable Growth

On The Scaling Lab, Jairet and Kira sit down with Performance Manager, Sohail Chatur, for a deep dive into the strategy and creative testing that scaled one supplement brand’s monthly ad spend from $100K to $1.5M in just four months.

Sohail shares his transition from copywriting to managing large-scale paid ad accounts by leveraging strengths, identifying blind spots, and building systems that support scalable performance marketing.

They unpack the dynamics of remote team management, fostering a collaborative environment, and the significance of prioritizing tasks and ideas.

Stay until the end to discover the creative experiment that scaled the account 15x.

Scaling DTC Advertising with Structured Creative Testing

Unpack the power in leveraging strengths and targeting blind spots.
Uncover the power of creative diversity in scaling direct response offers.
Delve into the art of fostering collaboration in remote performance marketing teams.
Explore strategic planning for launching new offers
Understand the role of creative innovation as a competitive edge

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Tried and True Media is a supplement ad agency supporting direct response brands ready to level up their supplement ad creative, grow vsl channels, and increase DR funnel optimization across YouTube and Meta ads.

Book a strategy consultation with Jairet to uncover the performance marketing levers you’re not pulling — and the ones that can unlock your biggest scale.

FAQ

What role does performance creative testing play in DTC advertising scale?

Structured testing prevents random experimentation. This creative strategy allows teams to identify repeatable winners instead of relying on one “lucky” ad. Ensure your current creative system is producing scalable winners here.

Why is creative diversity important when increasing ad spend?

As ad spend increases on YouTube and Meta ads, so does audience saturation. Without creative diversity, creative fatigue rises and performance drops. Test new formats, messaging angles, proof structures, and audience awareness stages to maintain efficiency. Use AI to improve your creative production and test new concepts faster.

How should performance creative and media buying work together?

Media buyers identify performance patterns while creative teams respond with targeted iterations. When these teams operate in silos, scale stalls. When aligned, they create a feedback loop that strengthens overall DR funnel optimization.

When should a supplement brand bring in a supplement ad agency?

Brands should consider partnering with a supplement ad agency like TNT when internal teams hit creative fatigue, struggle to align media and messaging, or lack structured testing systems. Agencies specializing in supplements understand compliance nuances, authority positioning, and the customer psychology required to scale VSL and direct response ads profitably.