2025 Performance Marketing Year In Review & 2026 Predictions
Podcast Episode Summary
In this episode of The Scaling Lab, Tried and True Media’s Jairet Crum reflects on the major performance marketing trends and challenges of 2025 and offers predictions for 2026.
He explores the challenges faced by direct response affiliates and VSL marketers, emphasizing the need for ad creative diversification and authenticity.
Jairet also breaks down the impact of AI on online advertising, the importance of creative strategy, and the top role agencies are hiring for in 2026. If you want to enter the new year with clarity while the rest of the industry is still guessing, this is the episode to queue up now.
Key Takeaways
- Discover the unexpected challenges of Meta’s new AI tools.
- Uncover how AI is transforming the landscape of online advertising.
- Delve into the widening skill gap in AI and its implications.
- Learn why creative strategy is more crucial than ever for performance success.
- Explore the hurdles affiliates face in the evolving VSL marketing world.
- Understand the convergence of creative and media roles in the industry.
- Get insights into the trend of lower AOVs and what it means for marketers.
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Discover the major performance marketing trends and challenges of 2025 and our predictions for 2026.